I leading the brand revitalization of the Office of Workforce Development at Shippensburg University, creating an integrated identity that bridged the gap between education and career. I led a multi-channel digital and out-of-home (OOH) campaign that utilized emotive storytelling to capture high-quality leads at every touchpoint. This was supported by a total web overhaul, where a refreshed UI and intuitive UX ensured a seamless conversion path, turning increased brand awareness into measurable enrollment growth.
Refreshed homepage design.
Social media.
Site map resulting from card sorting exercise with client.
Outtakes from the heuristic
review findings.
Refreshed UI components.
Out of home executions.
Selected Works
ArtiqueFigma Mobile Prototype
FundraisingDigital Fundraising Multi-channel
Video & MotionArt Direction & Design
Dayton SuperiorBranding, Art Direction and Graphic Design, UX/UI
St Clair HospitalCampaign Art Direction, Graphic and UI Design
Leap Media GroupUX/UI design and Art Direction
Ronald McDonald House CharitiesUX/UI design and Creative Direction
Shippensburg UniversityUX/UI Design and Art Direction
TrueSense MarketingUX/UI Design and Art Direction
Eaton IRAUX/UI Design and Art Direction
Children's MercyUX/UI Design and Art Direction
Project HopeUX/UI Design and Art Direction
HuffyBrand Design
ForeverCorporate Design & Marketing
Let's create something amazing together!
Steve Farrar
412 874 0309
stevefarrar412 at gmail.com