I oversaw the strategic evolution of St. Clair Hospital into St. Clair Health, a rebrand focused on scale, innovation, and excellence. By launching several integrated campaigns, we bridged the gap between a community-based reputation and a world-class health system reality. We successfully amplified brand recognition by showcasing St. Clair’s elite medical staff and state-of-the-art technology, reinforcing their position as a leader in modern healthcare.

Print advertising.

Out of home advertising.

Print advertising.

Nurse recruitment landing page.

Animations for email and social media.

Magazine insert announcing the grand opening of the Dunlap Family Outpatient Center.

Brand guidelines.

Monthly newsletter design.

Let's create something amazing together!

Steve Farrar
412 874 0309
stevefarrar412 at gmail.com