The TrueSense digital presence required a strategic evolution to better serve their non-profit clientele. I led a complete overhaul of the site architecture, consolidating a dense legacy structure into a streamlined, high-impact user journey. To elevate the brand’s narrative, I integrated parallax scrolling and purposeful CSS animations that provided a sense of motion and delight. The resulting clean, minimalist UI removed friction for prospective clients, simplifying the path from initial discovery to formal partnership.
Refrehed homepage design.
Animated icon set.
Services page detail.
Blog pages.
Selected Works
ArtiqueFigma Mobile Prototype
FundraisingDigital Fundraising Multi-channel
Video & MotionArt Direction & Design
Dayton SuperiorBranding, Art Direction and Graphic Design, UX/UI
St Clair HospitalCampaign Art Direction, Graphic and UI Design
Leap Media GroupUX/UI design and Art Direction
Ronald McDonald House CharitiesUX/UI design and Creative Direction
Shippensburg UniversityUX/UI Design and Art Direction
TrueSense MarketingUX/UI Design and Art Direction
Eaton IRAUX/UI Design and Art Direction
Children's MercyUX/UI Design and Art Direction
Project HopeUX/UI Design and Art Direction
HuffyBrand Design
ForeverCorporate Design & Marketing
Let's create something amazing together!
Steve Farrar
412 874 0309
stevefarrar412 at gmail.com