The Inflation Reduction Act presented a goldmine of savings for homeowners, but its complexity proved a significant barrier to entry. Partnering with Eaton, my development team engineered a digital savings calculator that translated policy into actionable home upgrades. By bridging the gap between financial incentives and professional execution, the tool—supported by a full-funnel marketing campaign—transformed consumer confusion into high-quality lead generation.
Savings calculator landing page.
icon set.
Surge product email.
Paid social.
Savings calculator results as a downloadable PDF.
Follow-up email.
Display ads.
Selected Works
ArtiqueFigma Mobile Prototype
FundraisingDigital Fundraising Multi-channel
Video & MotionArt Direction & Design
Dayton SuperiorBranding, Art Direction and Graphic Design, UX/UI
St Clair HospitalCampaign Art Direction, Graphic and UI Design
Leap Media GroupUX/UI design and Art Direction
Ronald McDonald House CharitiesUX/UI design and Creative Direction
Shippensburg UniversityUX/UI Design and Art Direction
TrueSense MarketingUX/UI Design and Art Direction
Eaton IRAUX/UI Design and Art Direction
Children's MercyUX/UI Design and Art Direction
Project HopeUX/UI Design and Art Direction
HuffyBrand Design
ForeverCorporate Design & Marketing
Let's create something amazing together!
Steve Farrar
412 874 0309
stevefarrar412 at gmail.com