Forever – Steve Farrar

Forever

Bringing Forever to life required a balance of emotional resonance and technical precision. I drove the project from inception—overseeing user research and requirement gathering—to the execution of a seamless SaaS experience across all devices. My role culminated in leading the creative direction for a multi-channel launch campaign, playing a pivotal role in establishing Forever as the premier digital space for preserving personal legacies.

Prodcut launch print ad.

Careful attention was paid to deliver consistent branding across all marketing efforts, from copywriting and photography, to print, video, and the desktop and mobile platforms.

Research

Through contextual inquiry, we observed what stories and memories were important to potential product users. Much of what we observed was expected, but the importance of help with curating their massive amounts of content, and preserving their collections, were new insights, and would inform the next iteration of the product.

With research in hand, human-centered design workshops were conducted to turn the research into definable user stories. These artifacts were used to create user flows for product development and to show stakeholders the direction of the Forever product.

The design of the MVP (minimum viable product) was meant to be clean and simple, with the biggest UX challenge being the process of giving permissions to ones account, as well as the organization of image content.