At its heart, Ronald McDonald House is a 'home away from home,' and like any household, it requires constant care and supplies. I helped develop an innovative campaign that transformed traditional giving into a tangible, retail-inspired experience. By inviting donors to 'shop for the house,' I demystified the impact of their contributions. The campaign utilized an integrated digital funnel—spanning email, social, and display ads—that directed supporters to a custom online catalog, making the act of giving both personal and seamless.
Carousel Social Post.
Email appeal driving donors to catalog.
Catalog of Gifts landing page.
Category landing page.
Shopping cart pages.
Selected Works
ArtiqueFigma Mobile Prototype
FundraisingDigital Fundraising Multi-channel
Video & MotionArt Direction & Design
Dayton SuperiorBranding, Art Direction and Graphic Design, UX/UI
St Clair HospitalCampaign Art Direction, Graphic and UI Design
Leap Media GroupUX/UI design and Art Direction
Ronald McDonald House CharitiesUX/UI design and Creative Direction
Shippensburg UniversityUX/UI Design and Art Direction
TrueSense MarketingUX/UI Design and Art Direction
Eaton IRAUX/UI Design and Art Direction
Children's MercyUX/UI Design and Art Direction
Project HopeUX/UI Design and Art Direction
HuffyBrand Design
ForeverCorporate Design & Marketing
Let's create something amazing together!
Steve Farrar
412 874 0309
stevefarrar412 at gmail.com