To revitalize Dayton Superior’s standing in the construction industry, I led the creative team through a total brand transformation. By overhaulng the brand architecture and strategy, we bridged the gap between their heritage as a leading supplier and their modern vision, restoring relevance with their core audience.

The Perform with Precision creative strategy brought the idea to life with the use of a facets pattern representing all the areas in which the client excels.

Design personas were developed to help guide the design team in understanding the customers.

Brand positioning design options for Perform with Precision and Be Dayton Superior.

Poster promoting the new, premium ice melter Fast-N-Thaw.

Tradeshow posters.

Collateral for multiple service lines.

Packaging and end-cap display merchandising.

Use the slider to see wireframe and final visual design.

Let's create something amazing together!

Steve Farrar
412 874 0309
stevefarrar412 at gmail.com